CommerceLive!

Date: March 23rd, 2020 from 9am to 4pm EDT (1pm to 8pm GMT)

Sign up for “CommerceLive!”, a complimentary virtual conference to discuss the latest, greatest insights and best practices for eCommerce and omnichannel retail without any travel hassle. 

Just because the big eCommerce event was cancelled doesn’t mean we can’t get together and “talk shop.” View the agenda below.


Register

Commerce Live!

Travel plans cancelled? Got time on your hands on March 23? 

Date: March 23rd, 2020
Time: 9:00 AM EDT - 4:00 PM EDT

Just because the big eCommerce event was cancelled doesn’t mean we can’t get together and “talk shop.”

Save the date for Commerce Live!,  a free virtual conference to discuss the latest, greatest insights and best practices for eCommerce and Omni-channel retail without any travel hassle.

Stay tuned for more updates on content and speakers.

Agenda

(click title to view session details)

2020 brings blurring lines between online and offline, putting pressure on retailers and manufacturers to advance into a channel agnostic approach. In this session, you will learn how companies of all sizes are adjusting their organizational structure, hiring focus and budgeting plans to win in this omni-channel reality — based on brand new survey data from 200 global eCommerce executives.

Presenters:
Todd Szahun
SVP, eCommerce & Emerging Retail Insights, Kantar

Sarah Hofstetter
Director on the Board of Campbell's Soup Company, Profitero Special Advisor

With a global pandemic underway and recession looming large, the standard playbooks for growing your brands go out the window. Agility, fluidity and creativity will separate the winners from the losers. In this panel discussion, we will hear how leading brands are adapting to the immediate threats and opportunities created by the Covid-19 virus and how they are preparing for the long-term shifts in consumer behavior that will be left in its wake.

Moderator:
Jason Goldberg
Chief Commerce Strategy Office, Publicis

Panelists:
Todd Hassenfelt
Director of Amazon Sales, Glanbia Performance Nutrition

Keith Anderson
SVP, Strategy & Insight, Profitero

Megan Evert
SVP Operations, Flexe

Anu Bliss
Director of eCommerce, Johnson & Johnson

The rise of Direct-to-Consumer and the explosive growth of Amazon’s marketplace has unleashed a new wave of “disruptive” brands that are transforming categories and using outside the box tactics to unseat traditional market leaders. It’s up to you to decide whether you will join these disruptors, or be disrupted by them. In this presentation, you will learn how disruptive brands are playing the game differently and how to apply disruptive thinking within your business, no matter your size or current position in the market.

Moderator:
Bryan Wiener
Former CEO, 360i and Comscore; Board of Directors, Cars.com; Advisor, Profitero

Panelists:
Ken Barraza
Director of Digital Marketing & eCommerce, JUST Water

Jeremy Dodge
Head of eCommerce & Digital Marketing, No Cow

Amy Calhoun
VP of Marketing, Hello Products

Kelly Olin
Head of Global Ecommerce Acceleration, General Mills

Meet C.A.R.L.Y. (Can't Afford Real Life Yet). She's young, has little money, and she cares deeply about which brands get that money. The way she shops and thinks is different from any other consumer like her. Her generational cohort, Gen Z, is the largest purchasing power generation ever known to man. In this talk, we'll delve deep into C.A.R.L.Y’s mindset as a consumer, explore her social networking practices and discuss what her affinity for sustainability, corporate responsibility, and even irony means for your business.

Presenter:
Phillip Jackson
Co-Founder, Future Commerce

No longer can eCommerce and direct-to-consumers teams exist independently from the teams managing the retail physical business. As Walmart’s recent decision to combine its eCommerce and retail store business units shows, we must shift toward creating an integrated brand experience to meet shopper needs. In this presentation, you will learn about some of the organizational models and strategies brands are using to drive better cross-functional collaboration and how to establish a data strategy to manage and measure success.

Moderator:
Phillip Jackson
Co-Founder, Future Commerce

Panelists:
Kiri Masters
Founder, Bobsled Marketing

Ingrid Milman Cordy
eCommerce & Digital Marketing Executive, e.l.f. cosmetics

Nilla Ali
SVP, eCommerce, Buzzfeed

Rachel Tipograph
Founder & CEO, MikMak

Since the emergence of digital commerce decades ago, brands have been investing to convert their static physical packages into static digital assets — and often finding it more arduous and less effective than anticipated. In this presentation, you will learn about new technologies like 5G, AR/VR/XR and AI that are opening new frontiers for generating high-impact, dynamic, interactive product content — with greater efficiency than ever before.

Moderator:
Keith Anderson
SVP, Strategy & Insight, Profitero

Panelists:
Christina Calje
CEO & Co-Founder, Autheos

Greg Yeadon
Head of eCommerce Marketing, Clif Bar

Jehan Hamedi
CEO, Adhark

Mike Festa
CEO, 3XR

Last year, Amazon became the #3 digital ad seller in the U.S., edging close to Google and Facebook. Walmart and Target are trying to follow suit with their self-service ad platforms. What’s critical to know about these unique platforms? How can you create a playbook for winning that’s tailor-fit to each platform, your product category and market position (challenger vs leader)? Through case studies, this presentation will provide insight into best practices that will help shape your strategies and understand the latest trends.

Presenters:
Melissa Burdick
President, Pacvue

Nicole Perrin
Principal Analyst, eMarketer

Travis Johnson
Global CEO, Podean


Agenda

The 2020 eComm Organizational Survey – 5 Ways Companies are Shifting their Organizational, Hiring and Investments to Win in an Omni-Channel World

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