Does the Super Bowl Sell

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Does the Super Bowl sell?

A study of how Super Bowl advertising impacts consumer purchasing behavior on Amazon

The ad industry has long pondered the return on investment of Super Bowl ads. Unlike any other day of the year, the ads are part of the Super Bowl experience itself and not considered an interruption. But how many of them actually make us buy?

Profitero tracked this year’s Super Bowl advertisers whose products are sold on Amazon to see which showed market share growth during and after the Super Bowl. We also kicked off monitoring at the start of the year to determine how brands and their competitors were positioning to win or conquest the big game — not just on the big screen but at the digital shelf.

Key Findings:

    • Overall, Amazon had the lowest prices on the broadest selection of popular items, winning in all categories studied.
    • Walmart.com was the next most competitive among retailers studied with prices averaging 4.1% higher than Amazon’s.
    • The price gaps between Amazon versus Target.com and Jet.com were more substantial at 10.6% and 11.3% higher, respectively

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

What Our Users Think About Us

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

What we found:
  • Super Bowl ads do prompt consumers to buy, with Amazon purchasing happening both during and shortly after the game
  • The Top 5 Amazon share gainers from Super Bowl ads were:
    • Coke Energy
    • Reese’s Take5
    • SodaStream
    • Pop-Tarts
    • Secret

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Well Crafted

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Free Support

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

What we found:

  • Super Bowl ads do prompt consumers to buy, with Amazon purchasing happening both during and shortly after the game.
  • The Top 5 Amazon share gainers from Super Bowl ads were:
    • Coke Energy
    • Reese’s Take5
    • SodaStream
    • Pop-Tarts
    • Secret

Download the full report to learn how these brands scored big during and after the Super Bowl, and the digital best practices that helped drive market share gains.

What Our Users Think About Us

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Interested in Profitero's eCommerce analytics platform?

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Well Crafted

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Free Support

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Introduce a Header Right Here

  • Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
  • Printer took a galley of type and scrambled it to make a type specimen book.
  • Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

What Our Users Think About Us

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.


Some Awesome Features

Fast Charging

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Well Crafted

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Free Support

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Introduce a Header Right Here

  • Lorem Ipsum is simply dummy text of the printing and typesetting industry, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
  • Printer took a galley of type and scrambled it to make a type specimen book.
  • Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

What Our Users Think About Us

Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.