Reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more.
Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.
Download this new white paper, with input from dunnhumby's BzzAgent and PowerReviews, to learn:
- Why ratings and reviews are of growing importance
- How to navigate the ratings and reviews ecosystem
- What metrics brands and retailers should track and benchmark against
- How to identify review content gaps and ways to fill them
- How increasing review volume drives traffic, conversion and sales
- How mining ratings and reviews content can provide actionable insights