Reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more.

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby's BzzAgent and PowerReviews, to learn:

• Why ratings and reviews are of growing importance
• How to navigate the ratings and reviews ecosystem
• What metrics brands and retailers should track and benchmark against
• How to identify review content gaps and ways to fill them
• How increasing review volume drives traffic, conversion and sales
• How mining ratings and reviews content can provide actionable insights