Download the Guide

There’s been an incredible evolution in terms of eCommerce specialization and dedication in recent years. However, despite the progress, the industry continues to grapple with questions about how to participate in and organize around eCommerce.

Our new guide addresses many of these issues. We share guidelines and benchmarks based on Profitero’s survey of more than 130 global brands, proprietary research of LinkedIn professional profiles and job postings, and an analysis that ties sales performance to team structure—all designed to help your organization resource and staff for eCommerce success.

Download our guide to learn more about:
  • What makes a successful digital commerce leader;

  • How to determine, allocate and grow dedicated headcount;

  • Balancing in-sourcing versus outsourcing to brokers, agencies and consultants; and

  • Identifying critical eCommerce workstreams, and common roles and responsibilities needed to succeed.