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Profitero’s latest report in its Price Wars series compares prices on 100,000 products across 16 retailers from April – June 2018. Categories analyzed included Appliances, Baby, Beauty, Electronics, Grocery, Home Furniture, Household Supplies, Music & CDs, Office Supplies, Pet Supplies, Sports & Outdoors, Tool & Home Improvement, Toys & Games, and Video Games.

Key highlights

  • Overall, Amazon had the lowest prices on the broadest selection of popular items, averaging 13% less expensive than other major online retailers in the U.S.
  • There were a few exceptions where Amazon wasn't the lowest priced in market; was 2.3% cheaper in pet supplies and had lower prices than Amazon in Beauty (.4%) and Music & CDs (2.6%)
  • had the most competitive prices to Amazon’s, with prices averaging 2.3% higher
  • Grocery competition intensified: In February, Profitero noted that Walmart, Jet and Target were locked into fierce price competition with Amazon within online grocery. Since then, has separated from the pack, lowering grocery prices by 5% since February 2018

Download the full report to see more.