Download the Guide

Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.

But many executives are still skeptical. At single-digit shares of the category, what’s the big fuss about? Profitero’s guide will help you make the business case for why eCommerce should be a strategic priority, so you can get the buy in and resources you need to be successful.

Download our guide to learn more about:
  • What’s driving eCommerce—and how big it could get

  • How to frame the risks and rewards of eCommerce for management

  • Why an incrementality-focused mindset is dangerous

  • The importance of early mover advantage—and how emerging brands are disrupting categories online