Worldwide online sales are projected to grow at a staggering average annual rate of 21.5% through 2021, nearly 4X faster than overall retail sales. In today’s increasingly digital world, doing nothing in eCommerce is not an option.
But many executives are still skeptical. At single-digit shares of the category, what’s the big fuss about? Profitero’s guide will help you make the business case for why eCommerce should be a strategic priority, so you can get the buy in and resources you need to be successful.
What’s driving eCommerce—and how big it could get
How to frame the risks and rewards of eCommerce for management
Why an incrementality-focused mindset is dangerous
The importance of early mover advantage—and how emerging brands are disrupting categories online
FRON A REPORT
"73% of consumers say detailed product content is a key factor when searching for and buying products online."