73% of consumers say detailed product content is a key factor when searching for and buying products online. Therefore, it's paramount that your product pages have descriptive and complete content to engage and convert shoppers.
But with many content elements to manage, where should manufacturers invest to get the biggest bang for the buck? Profitero has analyzed more than 5,400 products on Amazon, looking at the impact that content changes have on sales performance, and can tell you which content enhancements you should focus on most.
How brands can generate an average sales lift of 23% when adding more images;
Guidelines to effectively and efficiently develop, manage, syndicate, audit and analyze product content; and
How advancements like mobile and voice technology change content requirements.
FRON A REPORT
"73% of consumers say detailed product content is a key factor when searching for and buying products online."