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“The biggest disruptor to online discoverability will be the increasing
personalization of the online experience, including search results,
based on various user-level inputs such as past purchases, location
and demographics."

– Scott Hamm, Vice President of eCommerce Analytics, Rockfish

Where your products rank in search results on retailers’ sites directly impacts your eCommerce success online. If a shopper can’t find your product, that shopper can’t buy your product. Findability is fundamental.

Inside this ebook you’ll learn how to:

• Choose the most relevant, frequently searched product keywords

• Measure your findability on Amazon and other retail sites

• Optimize your products for retailer search rankings

• Understand the key drivers influencing Amazon’s organic search rankings

• Leverage paid search on Amazon