Register for the Webinar

eCommerce is growing at 3x the pace of brick-and-mortar retail; it influences offline sales; and agile retailers and brands are meeting shoppers where they are. There is no guarantee that someone buying toothpaste or dog food online will buy more than they did offline. But many shoppers will buy these products from Amazon and other online retailers.

Will they buy yours?

In this live webinar, Profitero’s SVP Strategy and Insights Keith Anderson discusses how the online channel is reshaping consumer behavior - impacting category and item migration to eCommerce, increasingly in consumables.

Register for the webinar to learn:

  • The key drivers of item and category migration online
  • How digital can help shoppers plan and execute store trips
  • Ways to redefine both category role and items’ role within categories
  • Why doing nothing is not an option


Keith Anderson
SVP Strategy & Insight