Download the white paper
Last year, CPG online sales grew by an impressive 42%, far higher than overall eCommerce growth, and light years ahead of in-store sales. Clearly, the future bodes well for CPG brands in key categories such as grocery, baby, health care, beauty and pet care, and for the e-retailers that sell these brands.
In this new white paper, we address:
- The driving forces behind this boom
- Consumer behaviors that are having the greatest impact on CPG companies
- The 14 key elements in the success of CPG companies online
- Future trends as the category seeks to maintain its forward momentum