Read the White Paper

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Reviews matter. Having a sustained flow of high-quality, authentic reviews and systematically measuring their impact on traffic, conversion and sales, matters even more.

Ratings and reviews can have a profound effect on online as well as offline performance. Consequently, establishing a well-constructed ratings and reviews strategy could very well separate forerunners from also-rans.

Download this new white paper, with input from dunnhumby's BzzAgent and PowerReviews, to learn:

  • Why ratings and reviews are of growing importance
  • How to navigate the ratings and reviews ecosystem
  • What metrics brands and retailers should track and benchmark against
  • How to identify review content gaps and ways to fill them
  • How increasing review volume drives traffic, conversion and sales
  • How mining ratings and reviews content can provide actionable insights