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"You've got to clarify your goals and objectives in order to establish your key performance indicators. But once you've done that, the question remains: How do you measure these KPIs?"

To make smart decisions about how your brand is performing online, you need data - the right data. How you collect this data and how you analyze it are key components of how well informed your business will be as you guide your brand into the future.

Through collective experience, Nielsen and Profitero have identified essential tips and insights to create a successful e-commerce strategy. 

  • What's the vital prerequisite for establishing meaningful metrics
  • The optimal number of KPIs you'll want to regularly employ
  • How new profitability models can beat disruptors to the punch