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"Alcohol is a much less developed ‘online’ category compared to many others, but one that’s growing fast and certainly has the interest of the industry, and a growing number of consumers."
Danny Brager, SVP, Beverage Alcohol Practice at Nielsen
eCommerce has made an impact on just about every industry imaginable - and alcohol looks set to be the next sector that will be disrupted by the continued shift to digital.
As consumer demand increases, whoever can address and meet the evolving needs and wants of consumers is certain to win.
In this white paper we explore:
- Key Factors Driving Online Sales Growth
- Unique Hurdles Facing eCommerce Alcohol Sales
- Online Delivery Models in the US and Globally
- 10 Ways Alcohol Brands Can Play Online