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It’s clear that voice-activated shopping is big and only set to get bigger—but many companies are unsure about where to even start with their voice strategy.

To help you cut through the hype, we outline 
five key tactics to consider focusing on now. You might be surprised to find out that basic eCommerce optimization e.g a good search ranking, accurate and complete product content, as well as highly-rated and well priced products, is the foundation to a successful voice strategy.

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